As email deliverability is getting more and more difficult these days, and for our emails to get through to the Inbox folder is a top priority for us, in this article we will tell you why it is so important to warm up your email

What is "Warm Up"

Email warming up is the process of preparing an email address to build a reputation* with email providers by regularly sending and receiving emails. The main goal of this process is to increase the open rates of your outgoing emails, which in turn will lead to an increase in the number of responses and clicks within the email.Reputation* is a measure of how well email providers trust you based on their reputation algorithms.

Each provider has its own algorithms and parameters that determine it. For example:

• Mailbox age;
• Are SPF, DKIM, and DMARC parameters spelled out;
• Number of spam complaints;
• The presence of an email address in the blacklists;
• Number of attempts to send an email to non-existent addresses (bounced emails);
• Spam traps;
• Regularity of activity;
• Content in outgoing emails;
• Open rate;
• Response rate;

And these are only the expected parameters that may differ and change for different providers.